Close-up of nude gel manicure on hands holding a white ceramic coffee cup
Clean french manicure on hands wrapped around a warm latte glass
Minimalist nail art — single diagonal stripe in bone white on nude base
Perfectly shaped almond nails in warm terracotta shade
Soft pink nail polish on slender fingers resting on marble surface
Nail studio interior with white marble counter and minimalist tools laid out on linen
Hands with dark ink manicure resting on open hardcover book
Nail technician hand with cuticle pusher tool on white linen background
Manicured nails with sheer gloss finish turning pages of a book
Blush-toned gel nails against a dark slate background
Studio technician applying gel base coat under UV lamp
Clean-lined Lacquer studio reception area with black signage
Clean french manicure on hands wrapped around a warm latte glass
Minimalist nail art — single diagonal stripe in bone white on nude base
Perfectly shaped almond nails in warm terracotta shade
Close-up of nude gel manicure on hands holding a white ceramic coffee cup
Est. 2019 · Franchise Group

170+ Studios.
One Standard.

The nail franchise built on ritual, not routine. Every detail codified. Every studio consistent.

Request the Franchise DeckBook a Discovery Day
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Clean-Line Interiors·HEMA-Free Gel Systems·Proprietary Training Protocol·170+ Locations·FDD Available·28% Median EBITDA·Turnkey Build-Out Package·Discovery Days Monthly·Clean-Line Interiors·HEMA-Free Gel Systems·Proprietary Training Protocol·170+ Locations·FDD Available·28% Median EBITDA·Turnkey Build-Out Package·Discovery Days Monthly·
Collection 01 — Studio Interiors

Five cities.
One blueprint.

Every Lacquer studio is built to the same millimeter-level spec — the same sight lines, the same material palette, the same weight of hand rest. Brand consistency isn't a guideline. It's the product.

Lacquer Nolita studio interior with white marble walls and black minimalist signage
New YorkNolita
Open
1,240 sq ftMar 2022
Lacquer Silver Lake studio with warm linen seating and Japanese minimalist tools on white counter
Los AngelesSilver Lake
Open
980 sq ftJun 2022
Lacquer West Loop studio treatment room with single window and matte black fixtures
ChicagoWest Loop
Open
1,100 sq ftSep 2022
Lacquer Design District studio with floor-to-ceiling windows and white stone service stations
MiamiDesign District
Open
1,380 sq ftJan 2023
Lacquer The Gulch studio compact layout with warm graphite walls and blush accent lighting
NashvilleThe Gulch
Open
890 sq ftApr 2023
+ 165 additional studios across 38 states
170+
By the numbers
170+

Studios. One blueprint.

Across 38 states · FDD available upon qualification
Collection 02 — Service Menu

Five services.
Every spec visible.

No guesswork in the treatment room. Every formula, every tool, every cure cycle is specified and consistent across all 170+ locations.

Signature$58

The Classic

Gel Manicure · 45 min

A single-layer soak-off gel in any Lacquer shade. Zero lifting. Consistent cure.

Gel FormulaHEMA-free, odourless
Lamp48W dual LED/UV
Soak-offFoil wrap, 12 min
FinishMatte or gloss
Most Requested$88

The Ritual

Extended Gel + Treatment · 75 min

Full manicure with cuticle treatment, hand mask, and the Lacquer gel system applied in four precision coats.

Cuticle OilJojoba + Vitamin E
Hand MaskShea + Kaolin clay
Coats4-layer build
Lamp cycles2 × 30 sec
Extension$120

The Edge

Hard Gel Extension · 90 min

Builder gel extensions sculpted over a dual-form. Thin, flexible, and filed to your chosen shape.

Builder GelLow-viscosity clear
FormsDual-form sculpting
ShapesOval, square, almond
Fill cycleEvery 3–4 weeks
Treatment$38

The Bare

Nail Treatment Only · 30 min

No colour. No gel. Just a clean shape, buffed surface, and cuticle care done right.

Buff4-way crystal file
CuticleEnzyme softener
FinishNatural high-shine
FrequencyWeekly maintenance
Art$78

The Archive

Nail Art — Minimalist · 60 min

Lacquer's curated art menu: single-line work, negative space, micro-French, and tonal textures only.

PigmentsGel-based, fade-proof
Detail brush000 kolinsky liner
Art styles12 archived looks
TopcoatNon-wipe matte gel
Clean-Line Interiors·HEMA-Free Gel Systems·Proprietary Training Protocol·170+ Locations·FDD Available·28% Median EBITDA·Turnkey Build-Out Package·Discovery Days Monthly·Clean-Line Interiors·HEMA-Free Gel Systems·Proprietary Training Protocol·170+ Locations·FDD Available·28% Median EBITDA·Turnkey Build-Out Package·Discovery Days Monthly·
28%
By the numbers
28%

Median EBITDA across all open units.

FY2025 · Multi-unit operators reporting
Collection 03 — Franchisee Spotlights

Real faces.
Real numbers.

Unit economics from three operators across three markets. No cherry-picking. Median performance.

Priya Mehta, Lacquer franchise owner in Chicago, smiling confidently in studio environment
3units

Priya Mehta

Chicago, IL · Former district manager, Ulta Beauty
Featured
"The operations manual is so precise I could hand it to anyone. I'm not running a salon — I'm running a system."
Invested$340K
Avg/Month$48,200
EBITDA28%
Payback31 months
Jordan Calloway, first-time Lacquer franchisee in Austin Texas, photographed in studio reception
1unit

Jordan Calloway

Austin, TX · Licensed cosmetologist, 9 years
"I knew how to do nails. Lacquer taught me how to run a business that does nails."
Invested$185K
Avg/Month$31,600
EBITDA24%
Payback36 months
Marcus Webb, multi-unit Lacquer franchise investor based in Atlanta Georgia, professional portrait
5units

Marcus Webb

Atlanta, GA · Multi-unit franchise investor (F45, Orangetheory)
"Best EBITDA margins in my portfolio. Clean brand, clean books, clean product."
Invested$920K
Avg/Month$192,000
EBITDA31%
Payback28 months

Revenue and margin figures represent reported actuals from participating franchisees for FY2025. Results vary by market, operator experience, and unit vintage. Past performance does not guarantee future results.

31mo
By the numbers
31mo

Median payback period.

Based on franchisees who opened 2020–2023
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